Friday, July 01, 2005

Tujh ko dekha to Taj nazar aaya

Akbar Khan's Taj Mahal

I challenged Akbar to take a broader view of his film's market potential. Why wouldn't the American public be as interested in the Taj Mahal as Indians are, for example? Why wouldn't American parents want to see this film with their children and not only enjoy a dose of Indian culture but also learn an important history lesson? Why not go after the big Hollywood market rather than just focusing on Bollywood, I argued. What started out as a casual dinner conversation led to a lively brainstorming session about Western markets and opportunities.

After all, when Bollywood stars appear on Oprah, it's not a huge leap to assume that Main Street U.S.A. is intrigued by -- and perhaps ready to embrace -- Indian culture.
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