Desperate branding
Branding is often presented as a culturally, emotional or lifestyle crazy, sugarcoated packaging process. Sometimes it is like rap music, with spinning colors or psychedelic pastel overtones accompanied with hip-hop idea drivers.
"If you saw Atlas, the giant who holds the world on his shoulders, if you saw that he stood, blood running down his chest, his knees buckling, his arms trembling but still trying to hold the world aloft with the last of his strength, and the greater the effort the heavier the world bore down upon his shoulders—what would you tell him to do?"
"I…don’t know. What…could he do? What would you tell him?"
"To shrug."
Branding is often presented as a culturally, emotional or lifestyle crazy, sugarcoated packaging process. Sometimes it is like rap music, with spinning colors or psychedelic pastel overtones accompanied with hip-hop idea drivers.
Posted at 9:10 AM
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