Tuesday, February 20, 2007

McD's blows

There's something totally classy about blowing coke up your nose with a McD's coke spoon. It ties you to America somehow, and to cheeseburgers, and to childhood.

In the '70's, McD's strange-looking stirring spoon gets adopted by the white powder cult. Panicked about becoming accomplices in the empire of blow, family-friendly McDonald's discontinues the multi-faceted units.

But this kind of thing doesn't die quietly. Artists Tobias Wong and Ken Courtney bring the hot spoons back - plated in 18k gold, disco-fever style. Pissed at their insolence, McD's released a cease and desist.

Oh come on. It's every fledgling brand's wet dream to be appropriated by some enthusiastic subculture. And who doesn't want the designer drug users (possibly now enthusiastic - and wealthy - pop-art consumers)? They define trendy.

Plus, coke-heads are generally skinnier than the obese protesters long courting the golden arches. They make natural retaliatory press. Getting fat? Forego the baked apple pie for a spoon. It's free! (Magic dust sold separately.)

1 comment:

Lippy said...

Kind of strange now, how McD's is so image-conscious...