Imagine a modern metropolis with no outdoor advertising: no billboards, no flashing neon signs, no electronic panels with messages crawling along the bottom. Come the new year, this city of 11 million, overwhelmed by what the authorities call visual pollution, plans to press the 'delete all' button and offer its residents unimpeded views of their surroundings."
City officials in Sao Paulo, Brazil just passed a law that may see the end of ads in public display.
Natural progression? Web 2.0 changed the way we share information. Maybe this is Ad 2.0. Further blurring the lines between art and advertising. Makes sense to me.
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