Now this is an ad

Ode to U.S. Military
Client: Anheuser-Busch
Brand: Anheuser-Busch
Title: "Applause"
Agency: DDB, Chicago

DDB Chicago's 'Applause' for Anheuser-Busch's Super Bowl ad lineup generated controversy in the advertising community but was a solid hit with viewers. They rated it the most-liked spot for the period. The ad showed an airport crowd spontaneously applauding a group of soldiers in desert fatigues passing through the concourse.