The future of advertising

Here's a good article on how companies are starting to advertise in virtual worlds like Second Life.

Are brands applying the same strategies in the virtual world as they are in the oxygenated world? In the oxygenated world brands try to connect with their audiences for the purpose of creating a relationship and a call to action: buy. Do their audiences exist in the virtual worlds, and if so, is it a place they want to see you? These are the types of questions that must be considered before entering virtual worlds.

Read it all here.

Here's a very smart ad campaign for IWC's Big Pilot watches. Very innovative.