Wednesday, September 27, 2006

Monopoly goes mainstream

If Monopoly constitutes a reflection of contemporary U.S. culture, here's the world we now live in. Most of the game's famous tokens are reemerging as branded products. They include a Toyota Prius (TM), a New Balance sneaker, McDonald's (MCD) French Fries, a Motorola (MOT) RAZR, and a Starbucks (SBUX) coffee mug. The three nonbranded tokens are a laptop computer, an airplane, and a Labradoodle.
Full article here.

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